Excellence in the provision of services in order to achieve a competing university environment.
Upgrading the level of performance for the faculty and staff members at the university.
1. Spread the culture of excellence in the academic and administrative performance.
2. Improve the performance of the faculty and staff members at the university.
3. Participate in developing the faculty members’ teaching and learning methods.
4. Identify the targeted parties in the academic and administrative development field.
5. Participate in developing the research capabilities for faculty members.