Vision, Mission and Objectives

Vision

Recruit outstanding students to study at a serious and committed institution that is characterised by its continuous desire for improvement.

Mission

Search for students willing to develop their skill and abilities, and recruit them based on pre-set strategy within the framework of quality assurance standards to study in an environment that encourages learning, research, leadership and self-reliance.

Objectives

1. Attract targeted students by using the suitable promotional techniques and focusing on the push-pull strategy.
2. Reflect the university’s image and reputation with high credibility.
3. Provide excellent services to students by promptly responding to their needs.
4. Recruit competent staff capable of assuming recruitment duties with high efficiency